Anne M. Murray (Dallas, Texas) is passionate about developing leaders and teams to maximize their performance and drive higher levels of engagement. She launched Murray Leadership Group to share her expertise and thought leadership after twenty-seven years with Southwest Airlines (SWA). While at Southwest, Anne held numerous senior leadership positions. Most recently, she served as Senior Advisor, Employee Engagement, championing the strategic development of the Employee Experience of the future. Prior to that role, Anne served as Senior Director of Marketing Communication and led the strategic planning and development for the Southwest brand across all Customer communication channels. She enjoyed her leadership role in directing the voice and personality of one of the most respected and loved brands in the highly competitive airline industry. Anne was at the center of SWA’s online success in driving revenue for southwest.com. As Promotions Director, she oversaw the marketing strategy for sports and event sponsorships, as well as media partnerships both nationally and locally. She was critical in the negotiation of the first significant partnerships for the SWA brand with strategic partners such as Coca Cola, Disney, the NFL, and Busch Entertainment. Anne has received numerous external awards but is most proud of her internal recognition at Southwest Airlines, including the prestigious President’s Award. While on the Company’s Culture Committee, she ensured the brand stayed true to its mission of delivering exceptional Customer Service. Anne is a keynote and guest speaker at numerous events and conferences and is an active contributor to the Marketing community. In addition to serving on the Board of Leadership Women, Anne devotes her talents to numerous other local non-profits.