Anne M. Murray (Dallas, Texas) recently retired with Southwest Airlines as the Senior Director of Marketing Communications. In her role, Anne led the Company’s marketing integration efforts ensuring collaboration and consistency of communication priorities. With her keen focus on driving Customer demand for the Southwest brand, Anne oversaw the Brand Communications, Customer Communications, and Customer Engagement Teams. Over the course of her 25-year history with Southwest, Anne has held a number of Marketing Leadership roles in Digital Marketing, Advertising, Sports Marketing, and Promotions. With a wealth of knowledge and professional experience, Anne enjoys sharing her insights and best practices in the field, and as a passionate and innovative brand marketer, she has eagerly served as a keynote and guest speaker at numerous events and conferences. As an active contributor to the marketing and local community, Anne currently serves on the Board of Governors for dmg:events and has previously served as a board member for the Dallas Fort Worth Interactive Marketing Association, the Promotion Marketing Association, and the Girl Scouts of Texas. Anne is a Leadership Texas graduate of the Class of 2007 and a Leadership America graduate of the Class of 2017!